Smart People Don’t Vape

Client: Ad Council

Insight: Students think vaping will help them study and perform better in school.

Big Idea: Smart people don’t vape.

Art Director: Gabriella Enriquez and Jade Ruoxuan Xia 

Copywriter: Lauren Luther

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Museum Stickers

Stickers placed in science and history museums that explain what technological advances could have been lost if that person had vaped before 25.

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