Summer Survival Mode
Client: McDonald’s Big South CoOp
H/L Agency
Art Directors: Gabriella Enriquez & Taylor Whitmore
Copywriter: Dean Spell
Videographer & Photographer: Jack Kenny
Social Video
Summer in the South isn’t just a season- it’s a test of endurance.
With scorching temperatures and humidity that transforms every sidewalk into a sauna, sometimes just getting through the day can feel like a battle itself.
But this summer, McDonald’s has your secret weapon to beat the long, hot afternoons. Six brand-new thirst-quenching Refreshers are here to offer an instant cooldown.
You can’t stop the South from bringing the heat this summer. But with a McDonald’s Refresher in hand, you can be ready for the battle.
OOH
The OOH captures the instant feeling of relief and cooldown from drinking a McDonald’s refresher. Showing that its the quickest way to beat the summer heat.
But we aren’t just showing cool; we’re also delivering it through interactive misting billboards, bus stops, and park stands that will hep you cool down as it senses you walking by, keeping McDonald’s top of mind, when you’re craving a cooldown the most.
PR MISTING FANS
McDonald’s will send PR mailers featuring summer essentials, like branded misting fans, to pair with the Refreshers and position them as the ultimate tools for beating the summer heat.