Screen Breakers

Client: XBOX

Insight: The irresistable urge to game follows you everywhere.

Big Idea: Let gamers play anywhere with hackable screens.

Execution Idea: Hackable screens in public places around big metropolitan cities.

Art Director: Gabriella Enriquez

Copywriter: Lauren Luther

Case Study

The XBOX Screen Breakers App

How it works:

  • XBOX App users within 250 feet of a hackable billboard get a notification to “Hack” it

  • Users can choose which game they want to play, and after a few seconds, the billboard will showcase the selected game along with the user’s avatar

  • The gamers phone will become the remote control, allowing users to seamlessly dive into their gaming experience

How it works:

  • XBOX will place fake ad spots around cities that appear as real ads

  • This will give the illusion that the screen is actually being hacked by the player

  • Once hacked, the screen will serve as the solution to that irresistible urge to game

Hackable Billboards

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